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Victor Sales Network: State of Wisconsin

Note: The listings below are for HISTORICAL VICTOR DEALERS from the early years of the 20th Century. These are not current sellers of phonographs. Please see our Dealer Locator page for more information.

Some dealers may have multiple addresses shown; this can be due to having several branches or from having moved to a new location

Distributors are shown in RED. Many distributors also owned retail stores, so both retail and wholesale outlets may be covered under the same name, at the same (or different) addresses


Please help us by contributing to this site. If you know of an historical Victor Talking Machine dealer who is not shown in these listings (via a tag on your Victor phonograph, an old advertisement or other means), please email us at with the information. Also, if you live near one of these dealers, we would love to have some current pictures taken at the location (even if it is an empty lot!) to share with our readers.



City Dealer Name Address Links Map
Algoma Guth's Music Store Exact Address Needed
Antigo Anton Molle Exact Address Needed
Appleton Carroll's Music Shop 821 W College Ave Picture Map
Appleton Irving Zuelke Music Co. 103 W. College Avenue   Map
Ashland Cable Piano Co. Exact Address Needed
Baraboo Alton Piano Co. 122 Third Street Map
Baraboo Wiley Music House 122 Third Street   Map
Beloit Alva Snyder Jewelery 351 E. Grand Ave Map
Beloit Cleveland's Music Exact Address Needed
Black Earth F.S. Drake Co. Exact Address Needed
Bloomer W.S. Struve Picture Exact Address Needed
Brillion Malwitz Music Co.     Exact Address Needed
Burlington C.L. Gleason Jeweler     Exact Address Needed
Cedarsburg John Armbruster W62 N620 Washington Ave Map
Coleman Coleman Drug Store     Exact Address Needed
Delevan H.C. Dukelow 319 Walworth Ave Picture Map
Eau Claire W.E. Steinberg Exact Address Needed
Greeen Bay D.M. Grouix     Exact Address Needed
Janesville Diehls-Drummond 26 W. Milwaukee St. Picture Map
Kaukauna H.G. Brauer Picture  
La Crosse Bergh Piano Co. Fourth & Jay St. Picture Map
La Crosse F. Leithold Piano Co. 325 Main Street Picture Map
LaFarge Weisner Drug Co. Exact Address Needed
Lancaster Groenier & Stitzer Exact Address Needed
Lancaster Gross Music House Picture Exact Address Needed
Madison Albert E. Smith State St. Exact Address Needed
Madison Forbes-Meagher Music Main St & S. Carroll Map
Madison Wisconsin Music Co. 20 N. Carroll St. Picture Map
Marinette Shrader's Music House     Exact Address Needed
Marshfield Tiffault-Kamps Merchantile Co. 213 Central Avenue Picture Map
Medford Drost Brothers Music House     Exact Address Needed
Menominee Gregg's Music Store Exact Address Needed
Menominee Falls A.A. Schmidt Picture Exact Address Needed
Merrill F.L. Mead     Exact Address Needed
Milwaukee American Household Furniture Co. Fond du Lac Avenue & 19th Street   Map
Milwaukee Badger Music Shop 425 Grand Ave Picture Map
Milwaukee Badger Talking Machine Co. 135 Second St. Picture Map
Milwaukee Boston Store Map
Milwaukee C.C. Warner Victrola Shop 428 11th Avenue Picture Address Numbers Changed
Milwaukee Charles J. Orth 504 Grand Ave Map
Milwaukee Chas. H. Schefft & Sons 849 Third St. Map
Milwaukee Edward Gram Music Exact Address Needed
Milwaukee Edward Schuester & Co. 12th & Vliet St. Map
Milwaukee Edward Schuester & Co. Third & Garfield Picture Map
Milwaukee Espenhain Dry Goods 400 W. Wisconsin Ave Picture Map
Milwaukee Felix Warr 3414 North Ave Map
Milwaukee Fischer's Furniture Co. Second St. & West Water St.   Map
Milwaukee Gensch-Smith Co. 730 Grand Ave Map
Milwaukee George H. Eichholz Co. 542 12th St. Map
Milwaukee Gimbels 101 W. Wisconsin Picture Map
Milwaukee H. Luebtow & Company 923 Third Street   Map
Milwaukee Harry W. Krienitz 326 Grove St Map
Milwaukee Herzfeld Phillipson Music Co. 317 Grand Avenue   Unable to locate
Milwaukee Hoeffler Company 306 W. Water St Picture Map
Milwaukee Huesby Co. Exact Address Needed
Milwaukee J.B. Bradford Piano Co. 411 Broadway Map
Milwaukee J.B. Bradford Piano Co. 596 Mitchell St Map
Milwaukee John H. Becker Exact Address Needed
Milwaukee Kesselman-O'Driscoll Co. 517 Grand Avenue Map
Milwaukee Kesselman-O'Driscoll Co. 3414 W. North Avenue Map
Milwaukee McGreal Bros. 173 Third St. Picture Map
Milwaukee Mc Greal Bros. 439 National Avenue   Map
Milwaukee North Avenue Music Shop 3414 North Avenue   Map
Milwaukee North Central Distributors 602 N. Broadway Map
Milwaukee Peter F. Piasecki 441 Mitchell St. Picture Map
Milwaukee Rinzel-Tesch Company     Exact Address Needed
Milwaukee Wisconsin Talking Machine Co. 173 Third St Map
Milwaukee Wisconsin Talking Machine Co. 213 Grand Ave Map
Milwaukee Wurlitzer 421 Broadway   Map
Monroe W.A. Miller Jewelry Co. South Side Square Exact Address Needed
Neenah Henry L. Sorensen & Co. 131 W. Wisconsin Ave Map
OshKosh Hughes Music Co. Exact Address Needed
Oshkosh Oshkosh Music Shop 15 Algoma St Map
Oshkosh Wilson Music Company 169 Main St Picture Map
Platteville Platteville Music & Radio Shop     Exact Address Needed
Racine Christianson Brothers Company 316 Main Street   Map
Racine Hiram J. Smith 437 Main St. Map
Racine Wiegand Bros. 420 Main St. Picture Map
Rice Lake E.E. Larson Exact Address Needed
Sheboygan H. Buchheim Co. 515 N. 8th St. Picture Map
Soldier's Grove The Doll-Jewelry Store Exact Address Needed
South Milwaukee A.P. Wilde Exact Address Needed
Spring Green George W. Hathaway Jewelers Picture Exact Address Needed
Stevens Point Boston Furniture Co. 430 Main St. Map
Stevens Point Reton Bros. Main St. Exact Address Needed
Superior E.T. Barron's  Picture Exact Address Needed
Viroqua Brown Music Company     Exact Address Needed
Wasau Wright's Music Store Third Street Picture Exact Address Needed
Watertown W.D. Sproesser Jewelry 213 Main St. Map
West Allis West Allis Music Shop   Picture Exact Address Needed
Winter City Drug Store   PIcture Exact Address Needed

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