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Victor Period Models "Adam"

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Some Background on "Period" Victrolas

Period Victrolas were semi-custom models featuring Victor's best designs, veneers and craftsmanship. These expensive, special-order phonographs were first introduced as upright-only styles in the spring of 1917, and were continued through 1924. Production volumes were very limited. Manufacture of these models was totally curtailed during World War I (mid-1917 through the end of 1918), and when they were re-introduced in 1919, virtually all phonograph makers had launched their own upscale products, and the Period Models became less exclusive and appealing to the buying public.

Period Victrolas used names of period furniture designers or styles, typically dating from the 18th and 19th centuries, along with a designator number to indicate slight variations in design. For example, the "Adam" Period Victrolas (named after architect James Adam) were originally sold in 6 design variations, starting with "Adam No. 0" through "Adam No. 5". The serial numbers (each variation was serialized independently) always started at 501.  Some variations were discontinued or changed during the production run. In 1920, Victor introduced horizontal console-style Period Victrolas as an addition to the upright Period product line, with similar nomenclature. The console models are much larger overall, with a squared-off "boxy" design which was not very popular. Console model variations are typically designed as a "Type 500" or "501" on the dataplate. As with the standard Victrola models, Period Victrolas were produced in both hand-wound and electric (VE) versions. Prices ranged from $300 to well over $1200 depending on finish and model. It is estimated that no more than 50 of each unique design variation (e.g. Adam No. 0) were produced; based on the serial numbers of surviving examples, actual production was probably less than 25 of each variation. It is also possible that some of the variations which appeared in the catalogs were never put into production. Period Models are amongst the rarest Victrolas; however, the simpler examples will not typically command top prices, as they are often very similar in design to standard production models.

These pricey Victrolas did not sell well, and were highly discounted in the mid-1920's. Many were shipped from dealer-to-dealer for short-term display purposes, and ended-up being sold as "used" machines. Surviving documentation implies that most were actually sold when prices were cut in half during the summer of 1925.

The Adam Period Models were based on the designs of the famous 18th Century architects Robert and James Adam. Many of the features are Greek or Pompeian in character, with floral inserts and painted decorations. Most were produced in a mahogany finish, although different wood inserts were used. At least 6 different upright-style variations were shown in the catalogs ranging from Adam No. 0 through Adam No. 5, ranging in price from $425.00 to $750.00. An "Adam No 0" upright is shown at left. This model was also produced in the wide-body console style after 1920, designated the "Adam 500" (shown at right)  retailing for $1,200.00 in spring-wind and $1,265.00 with an electric motor. Other wide-body variations may exist.

The survival database currently shows 8 existing  "Adam" Models, both in the wide-body console and upright styles. All Adam console models that have been verified to date have "No. 500" designations. Upright models have been documented in only the "Adam No. 0" and "Adam No. 1" variations.

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