The Victor-Victrola Page   

VV-107 / VE-107

RARITY: ¤¤¤¤   VALUE:  ¤¤¤ 

The VV-107 was introduced just in time for the 1924 Christmas selling season, during a period when phonograph sales were approaching an all-time low. Radio was becoming the big seller that year, and Victor was becoming increasingly desperate to launch some new products to spur sales.  The 107 was one of those new products, and it certainly was an unusual machine. It was considerably shorter and wider than the other upright floor models, resulting in a rather "squatty" appearance with short Queen Anne style legs; regardless of its strange appearance, the VV-107 was considered to be an upscale model in the product lineup. The 107 featured enlarged horn dimensions, gold plated hardware, and Victor's best 4-spring motor. It was also configured to play Victor's "proposed" new, long-playing 14" records, which never became a reality. Production was abruptly discontinued in January 1925, most likely due to poor sales. It is also possible that the VV-107 was intended as a limited production machine when it was launched; in any case, only 1,007 VV-107 models came off the assembly line.
The VV-107 was available only with a mahogany cabinet.
As was the case for most Victrolas made in 1924, the 107 continued to be listed in the Victor catalog in 1925.  Due to the overproduction of these machines and the lack of sales, it is quite likely that many VV-107 models were sold during Victor's well-advertised "half-price" sale during the summer of 1925. For more information on Victor's financial crisis of 1924-1925 and the overproduction of phonographs, please click here.
The original 1924 selling price of the VV-107 was $200.00, which equates to more than $3,000.00 in today's money.  Factory records indicate that only 13 VE-105 (electric motor) models were produced in 1924. The electric motor option added $40.00 to the price of the machine. While the 107 is amongst the rarest of Victrolas and it is considered to be a very collectable model, its rather ungainly appearance and lack of 'eye-appeal' limits its valuation today. 

The survival database currently shows the earliest existent VV-105 to be S/N 535 and the latest to be S/N 1494

No surviving VE-107 (electric) models have been documented to date.     

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